Merch concepts, drop 001

Draft No. 001

Named for the first draft, since every good post starts as a bad one. 90s silhouettes, modern fabrics, nothing loud. Every piece gets one small dusty rose thinker on the outside, and the wordmark only shows up inside.

The pieces

Three pieces, one color each.

Draft Hoodie

Fabric

480gsm brushed cotton, double-layer hood, no drawcords

Cut

90s boxy fit with dropped shoulders, cropped to the waist, wide rib hem

Color

Soft washed black, even garment dye, no distressing

Outside

Thinker mark, 1.25 in, dusty rose embroidery, left chest

Inside

Dusty rose "Imagine" embroidered at the back neck, inside the hood

Label

Slim black woven tab at the side hem, "Draft No. 001" in dusty rose

The main piece. It has the vintage 90s shape, but the clean fabric and finish make it look modern.

Quarter-Zip Knit

Knit

Chunky fisherman rib, about 5 gauge, lambswool or merino blend, so the knit texture shows from across the room

Cut

Relaxed 90s fit, slightly dropped shoulders, tall ribbed collar, ribbed cuffs and hem

Color

Deep olive, heathered, gunmetal zip

Outside

Thinker mark 1 in, dusty rose, left chest (small embroidered patch, since stitching straight onto chunky rib blurs the mark; exact method set with the maker)

Works for meetings and dinners, and only reads as merch if you look close. Olive gives the set some color next to the black hoodie without getting loud.

Cropped Bomber

Shell

Wool-nylon melton, about 80/20, dense and matte, mid-heavy weight

Rib

Wool-blend rib knit at the collar, cuffs and hem

Color

Chocolate brown, with matching rib

Cut

Cropped, boxy 90s blouson, welt pockets

Outside

Thinker mark 1 in, dusty rose, left chest

Lining

Dusty rose cupro: silky like satin, but it breathes and looks less shiny. Unquilted, so it's a fall/spring jacket, not a winter one

Hardware

Matte black two-way metal zip

Inside

Black woven neck label with "Imagine" in dusty rose

The hero piece. Rose lining inside, and chocolate brown outside makes the rose feel warmer than black. Probably the priciest of the three to make.

Reference: Arran Studios

What we're taking from Arran: pieces with a story behind them, heavy washed cotton, 90s shapes, branding you only notice up close, and campaigns shot on 16mm film. What we're leaving out: the Americana and western motifs. We keep the shapes and finishes and make them cleaner.

How they shoot

Their films are where the Americana lives, so take these for the look only: 16mm, natural light, real places.

Mark placement

What the maker gets. Real vector file, not the renders.

These are AI renders to lock the direction. The thinker mark in the photos is approximate. Fabric, colors and rough costs are TBD with the maker, nothing gets ordered before that.