Merch concepts, drop 001Draft No. 001
Named for the first draft, since every good post starts as a bad one. 90s silhouettes, modern fabrics, nothing loud. Every piece gets one small dusty rose thinker on the outside, and the wordmark only shows up inside. Everyone gets the hoodie, plus a second piece depending on who it's for (budget permitting).
Every mark is a soft dusty rose thread on black, olive or chocolate.
Thinker mark at 1.25 inches or smaller. Never a big chest logo, nothing on the back.
"Imagine" lives inside the hood or on a neck label. "AI" never appears on the outside.
The pieces
Hoodie for everyone. The second piece depends on who it's for.
Draft Hoodie
- Fabric
- 480gsm brushed cotton, double-layer hood, no drawcords
- Cut
- 90s boxy fit with dropped shoulders, cropped to the waist, wide rib hem
- Color
- Soft washed black, even garment dye, no distressing
- Outside
- Thinker mark, 1.25 in, dusty rose embroidery, left chest
- Inside
- Dusty rose "Imagine" embroidered at the back neck, inside the hood
- Label
- Slim black woven tab at the side hem, "Draft No. 001" in dusty rose
The main piece. It has the vintage 90s shape, but the clean fabric and finish make it look modern.
Quarter-Zip Knit
- Knit
- Chunky fisherman rib, about 5 gauge, lambswool or merino blend, so the knit texture shows from across the room
- Cut
- Relaxed 90s fit, slightly dropped shoulders, tall ribbed collar, ribbed cuffs and hem
- Color
- Deep olive, heathered, gunmetal zip
- Outside
- Thinker mark 1 in, dusty rose, left chest (small embroidered patch, since stitching straight onto chunky rib blurs the mark; exact method set with the maker)
Works for customer meetings and dinners, and only reads as merch if you look close. The second piece for the team and for customers. Olive gives the set some color next to the black hoodie without getting loud.
Cropped Bomber
- Shell
- Wool-nylon melton, about 80/20, dense and matte, mid-heavy weight
- Rib
- Wool-blend rib knit at the collar, cuffs and hem
- Color
- Chocolate brown, with matching rib
- Cut
- Cropped, boxy 90s blouson, welt pockets
- Outside
- Thinker mark 1 in, dusty rose, left chest
- Lining
- Dusty rose cupro: silky like satin, but it breathes and looks less shiny. Unquilted, so it's a fall/spring jacket, not a winter one
- Hardware
- Matte black two-way metal zip
- Inside
- Black woven neck label with "Imagine" in dusty rose
The hero piece. Rose lining inside, and chocolate brown outside makes the rose feel warmer than black. Probably the priciest to make, so founders plus a few top customers.
Mark placement
What the maker gets. Real vector file, not the renders.
Dusty rose embroidery, or a small embroidered patch on the knit (about #C9A19B, matched to the maker's closest thread), 1.25 in or smaller. Hoodie chest, knit chest, bomber chest. Download SVG (black master)
Inside only. Hood back neck, bomber neck label. Download SVG (black master)
Who gets what
| Who | Piece 1 | Piece 2 |
|---|---|---|
| Team | Draft Hoodie | Quarter-Zip Knit |
| Founders | Draft Hoodie | Cropped Bomber |
| Customers / gifts | Draft Hoodie | Quarter-Zip Knit (Bomber for a few top accounts) |
These are AI renders to lock the direction. The thinker mark in the photos is approximate. Fabric, colors and rough costs are TBD with the maker, nothing gets ordered before that.