Merch concepts, drop 001

Rough Draft

Every good post starts as a bad first draft. That's the whole idea. Faded workwear in the Arran lane, the thinker mark stitched small in a faded dusty rose, and the wordmark only shows up on the inside. Everyone gets the hoodie, plus a second piece depending on who it's for (budget permitting).

One color: dusty rose

Every mark is a faded dusty rose thread. Soft enough on black, brown and slate that it still reads quiet.

Mark stays small

Thinker mark at 1.5 inches or smaller. Never a big chest logo, nothing on the back.

Wordmark goes inside

"Imagine" lives inside: hood, back neck or yoke. "AI" never appears on the outside.

The pieces

Hoodie for everyone. The second piece depends on who it's for.

Everyone

Draft Hoodie

Fabric: 480gsm brushed cotton, relaxed fit
Color: Sun-faded ink black, light distressing at cuffs and hem
Outside: Thinker mark, 1.5 in, dusty rose embroidery, left chest
Inside: Faded print inside the hood: a real first draft of one of our posts, with edits and "v2" in the margin (the text in the render is a placeholder). Small dusty rose "Imagine" at the back neck
Label: Cream woven hem tab, "Draft No. 001"

The hood print is the story piece. From the outside it reads as a plain hoodie with one small pink detail.

Team

Thinker Cap

Fabric: Washed cotton twill, unstructured six-panel
Color: Faded black
Outside: Blank front. Thinker mark 1 in, dusty rose, on the right side panel
Back: Brass slide buckle, plain black leather tab

Probably the cheapest second piece, and the one people actually wear every day.

Customers

Field Shirt

Fabric: Washed cotton twill, two flap pockets
Color: Faded slate blue
Outside: Thinker mark 1 in, dusty rose, on the left pocket flap
Inside: "Imagine" stitched in dusty rose on the inside back yoke, under the collar

Works for customer meetings and events, and only reads as merch if you look close.

Founders

Editor Jacket

Fabric: Washed brown duck canvas, cropped 1950s chore cut
Color: Faded tobacco brown, antique brass buttons
Outside: Thinker mark 1 in, dusty rose, on the chest pocket. Pencil slot on the left sleeve
Inside: Faded blue gingham lining, small dusty rose "Imagine" patch at the inside back neck

The hero piece. Probably the priciest to make, so founders plus a few top customers.

Mark placement

What the maker gets. Real vector file, not the renders.

Thinker mark

Dusty rose embroidery (about #C9A19B, matched to the maker's closest thread), 1.5 in or smaller. Hoodie chest, cap side, shirt flap, jacket pocket. Download SVG

Wordmark

Inside only. Hood, back neck, shirt yoke, jacket back neck. Download SVG

Who gets what

Who	Piece 1	Piece 2
Team	Draft Hoodie	Thinker Cap
Founders	Draft Hoodie	Editor Jacket
Customers / gifts	Draft Hoodie	Field Shirt or Cap (Jacket for a few top accounts)

These are AI renders to lock the direction. The thinker mark in the photos is approximate. Fabric, colors and rough costs are TBD with the maker, nothing gets ordered before that.